What are "authentic multi-media designs"?

We use the term authentic to reflect the fact that we predominantly deal with reality - using media such as photography, video, and sound recordings. We strive to re-create real world experiences to enable businesses and professionals to present their real world premises or produce in the best possible way and predominantly on the internet. To that end we create an interactive multi-media experience that can be shared with an unlimited number of people around the globe, 24 x 7 x 365.