Architecture

Architecture is the ideal subject for interactive 360˚ panoramas and virtual tours for the simple reason that both technologies work best with large, stationary, three-dimensional structures or objects. (We feel that video is a much better format for moving objects.)

Architecture symbolises, and in some sense defines nationality, culture, history, aesthetics, and function. These large and sometimes huge three-dimensional structures are designed with multi-dimensional usage and multi-directional access in mind - for people to swarm all over them like ants.

Being large three-dimensional structures with exterior access and internal spaces, there is an infinite number of angles they can be viewed from. It seems completely inappropriate to represent them with static two-dimensional images - i.e. conventional photography...

Our aspiration for interactive 3-8-tive 360˚ photography & design is to let viewers freely roam around the building, inside and out, and to appreciate it from all its' different aspects and angles. Short of taking visitors into and around the building itself, and relying on their memories and photographs thereafter, we feel interactive 360˚ panoramas and virtual tours are by far the best way to represent these most significant creations and manifestations of our culture.

Most virtual tour photography companies are a single photographer with some web experience. What separates  3‑8‑tive 360˚  from all other virtual reality photography and design companies is that we are part of a much bigger innovative and creative computer company that specialises in web hosting, web design and development, digital asset management systems (DAMS), and content management systems (CMS). This extremely powerful combination offers you unrivaled creative and technical opportunities to keep you ahead of the competition, use highly innovative customer-engaging technology, and protects your original investment.

 3‑8‑tivity  has huge web computing resources - using the most advanced cloud technologies, and unrivaled experience in digital imaging and multi-media, and their eCommerce integration.

What this means for you is that with  3‑8‑tive 360˚  you are buying into maximum flexibility and capability, and your investment is future-proof. Whatever your current or future requirements are, we are confident that no other company is better placed technically, photographically, or creatively to meet your needs.

You may start with a simple virtual tour, however, later you may want to progress to something more advanced like eCommerce, reporting, and/or dynamic content. The key advantage of using  3‑8‑tive 360˚  is that if you later decide to add advanced functionality it is very likely that you will be able to use the original virtual tour photography - i.e. it is unlikely that you will have to have the virtual tour re-shot. This is because most of the additional functionality is handled at the back-end - on the web server and in on-line databases - with small user-interface changes that can be over-laid on top of your existing virtual tour. Obviously this saves you money and protects your original investment. You can have the confidence that we will be able to meet any of your future requirements.

There are opportunities that you may not have considered, and we can explore these with you to keep you ahead of the competition and to keep your customers engaged and loyal.

Put another way, if you never want to used advanced features like :-

  • integrate eCommerce functionality - like on-line bookings, sales, multi-media information
  • integrate with your existing computer systems - e.g. booking or sales systems
  • instantly change dynamic content in the virtual tour/s yourself - like changing menus, prices, times
  • report on visits, clicks with detailed analysis
  • create permanent on-line digital archives of exhibitions, shows, seasons, development progress, etc.

... and if you do not need any of the following :-

  • technical assistance with integrating your virtual tour into any web site, blog, or content management system (CMS)
  • re-evaluate your whole web strategy to maximise interactive virtual tour content and opportunities
  • assistance with search engine optimisation (SEO)

... if you do not need any of the above then there is no particular reason why you should choose  3‑8‑tive 360˚ . There are several perfectly good virtual reality photographers in your area and some produce photographic results as good as us, offer a service as good as we do, and turn around your work as quickly as we do...

 

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Cripps Court (white modern building). Completed 1980.
Architects: Powell, Moya & Partners

 

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Serpentine Gallery Pavilion 2009. Completed 2009.
Architects: Kazuyo Sejima and Ryue Nishizawa

 

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Fisher Building (red brick, curved). Completed 1936.
Architect: Norman Drinkwater

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